Customer Loyalty
Loyalty programmes people actually bother to use.
Most members stop opening the app within a few months. We design programmes around rewards that are worth coming back for, and we bring the partners who provide them.
The honest problem
Points alone rarely change behaviour.
Ask your own customers how many loyalty cards they carry and how many they actually use. The answer is usually two or three. Everything else sits in a drawer or an app folder.
The programmes that survive have one thing in common: the rewards feel real and close at hand. A free coffee this week beats a voucher you can claim after twelve months. A hotel upgrade you would never buy for yourself beats another percentage off.
That is where we focus. We help you decide what to reward, how quickly members should feel it, and which partners can make the rewards genuinely interesting without the whole cost landing on your budget.
A different starting point
From a points ledger to a reason to return.
What usually changes when we rework a programme.
Typical programme
- Rewards only from your own catalogue
- Members wait months for anything meaningful
- Same offer for every member
- Success measured by sign-ups
Partner-led programme
- Rewards from merchants and brands members already like
- Small wins early, bigger ones over time
- Offers matched to member segments
- Success measured by repeat behaviour
The member’s first year
What a good programme feels like from the inside.
An example of the moments we design for.
- Day 1
A welcome that is worth something
New members get a small, usable benefit straight away, so the programme earns attention from the start.
- Month 1
The second visit
A nudge tied to an everyday category such as dining or coffee brings members back while the programme is still fresh.
- Month 3
Progress they can see
Members reach the first tier or milestone. They start to understand what they are working towards.
- Month 6
A surprise
An unexpected upgrade or experience from a partner brand. This is often what people tell their friends about.
- Month 12
A reason to stay
Anniversary rewards and tier benefits make leaving feel like a loss, not a neutral choice.
What we build with you
The parts of a programme we take care of.
Use all of them or just the pieces you are missing.
Programme strategy
Define goals, member segments and the behaviours you want to reward.
Reward catalogue
Curated benefits across travel, dining, lifestyle, wellness, shopping and digital.
Tiers and earning rules
Simple, motivating structures for how members earn and progress.
Partner merchants
Offers and privileges sourced from merchants and brands in the network.
Campaigns and offers
Seasonal and targeted campaigns that bring members back.
Reporting and insight
Clear reporting on engagement so the programme keeps improving.
Reward mix
Balancing cost, value and frequency.
A simple way we think about the reward catalogue with clients.
| Reward type | How often members use it | Perceived value | Typical role |
|---|---|---|---|
| Everyday perks (coffee, dining) | Often | Modest | Keeps the programme top of mind |
| Shopping vouchers | Sometimes | Clear and practical | Flexible choice for most members |
| Travel and stays | Occasionally | High | Aspirational goal for engaged members |
| Experiences and events | Rarely | Very high | Memorable moments and word of mouth |
| Digital subscriptions | Monthly | Steady | Always-on value that is easy to deliver |
A starting framework. The right mix depends on your members and margins.
We would rather launch a smaller programme that people use than a large one that nobody opens.
How we approach every loyalty brief
Who it is for
Built for businesses with customers worth keeping.
Customer loyalty works best where people buy more than once and have a choice about where they spend. That covers far more businesses than most people think.
- Retail and e-commerce brands
- Banks and card programmes
- Hospitality and travel brands
- Telecom and subscription services
- Consumer brands
Do we need an existing loyalty programme?
No. We can design a programme from scratch or strengthen one you already run.
Who funds the rewards?
It depends on the programme. Many benefits can be partner-funded or co-funded, which we agree with you during design.
Can the programme carry our own brand?
Yes. The programme is presented under your brand; allynQ works behind the scenes on partners and benefits.
Which markets can we run it in?
Tell us where your customers are. We plan partner coverage around the markets that matter to you.
How do you measure whether it is working?
We agree a small set of measures up front, usually around repeat visits, active members and redemption, and review them with you regularly.
Can we keep our existing points currency?
Usually, yes. We often keep what members already know and change what sits around it.
Let us look at your current programme.
Send us a short note about your customers and what you have today. We will tell you honestly where we think the gaps are.
