Consumer Brands
Build a direct relationship with the people who buy you.
Consumer brands often sell through others and never meet their customers. Loyalty and partnerships help you change that.
The challenge
What we hear most often.
Every industry has its own version of the loyalty problem.
No direct contact
Retailers own the customer relationship.
Channel motivation
Retail staff recommend whatever is easiest to sell.
New markets
Entering a new country means starting relationships from scratch.
Our approach
How we help in consumer brands.
These are the levers we usually start with. Not every business needs all of them.
Where we start
- Channel incentives for retail partners and staff
- Direct-to-consumer rewards and memberships
- Co-branded campaigns with complementary brands
- Market entry through local partners
Typical uses
Where programmes tend to land.
Food and beverage
Consumer rewards and retailer incentives.
Personal care
Co-branded partner campaigns.
Home and appliances
Dealer and installer incentives.
Solutions
Solutions that fit this industry.
Other industries
See other industries.
Banking & Fintech
Banks and fintechs compete on more than rates. We help you add everyday benefits that…
Learn moreRetail & E-commerce
Retailers are tired of training customers to wait for the next sale. Partner rewards…
Learn moreHospitality & Travel
Hotels, restaurants and travel brands can both offer benefits to other programmes and run…
Learn moreWorking in consumer brands?
Tell us about your business and the customers you want to keep.