How we work
Four steps. No surprises.
Every engagement follows the same path, whether it is a loyalty programme, a partnership or a market entry. You always know what happens next and who is doing it.
The steps
Discover, design, launch, grow.
The same approach for every solution.
- 1
Discover
Listen first.
- Your goals, audience and markets
- What exists today and what is not working
- What success looks like for you
- 2
Design
Shape the solution together.
- Programme or partnership structure
- Reward mix and partner shortlist
- Roles, terms and timeline
- 3
Launch
Bring everyone together.
- Partner onboarding and agreements
- Member or partner communication
- A coordinated start
- 4
Grow
Keep improving.
- Regular reviews of engagement
- New partners and offers
- New segments or markets
Who does what
Clear roles from day one.
A typical split of responsibilities. We adjust it to your team.
| Activity | allynQ | Your team | Partners |
|---|---|---|---|
| Goals and success measures | Facilitates | Decides | Informed |
| Programme or partnership design | Leads | Approves | Consulted |
| Partner sourcing | Leads | Consulted | Involved |
| Offers and terms | Coordinates | Approves | Agree their own |
| Launch communication | Supports | Leads to your customers | Promote to theirs |
| Reviews and changes | Leads | Decides | Consulted |
Your first weeks
What the start usually looks like.
Indicative only. Larger programmes take longer.
- Week 1
First conversation
We talk through your goals and decide whether we are the right fit.
- Weeks 2 to 3
Discovery
We look at your customers, current programme and markets.
- Weeks 4 to 6
Proposal and design
You receive a clear proposal with structure, partners and timeline.
- After approval
Build and launch
Partners are onboarded and the programme or partnership goes live.
Getting started
What we will ask you for.
None of this needs to be polished. A first conversation is the best way to fill the gaps.
Helpful to have
- Your main goal and how you will judge success
- A rough picture of your customers or partners
- The markets you care about
- Who on your side can make decisions
- Any constraints we should know about early
How long until we launch?
It depends on scope. We agree a realistic timeline in the design step.
Do we need a big budget to start?
No. Many clients start with one programme, one campaign or one market.
Who will we deal with?
A named allynQ contact who coordinates everything and keeps you updated.
What happens after launch?
We review results with you regularly and keep improving the programme.
Ready for step one?
It starts with a conversation. No preparation needed.
