Telecom & Subscriptions

Make customers think twice before they switch.

When plans look alike, the extras decide. Benefits give subscribers a reason to stay that has nothing to do with price.

Young customer with a backpack, smiling

The challenge

What we hear most often.

Every industry has its own version of the loyalty problem.

  • Churn at renewal

    Customers compare prices at the end of every contract.

  • Commoditised plans

    Data and minutes look the same everywhere.

  • Low engagement

    Customers only open the app to pay a bill.

Our approach

How we help in telecom and subscriptions.

These are the levers we usually start with. Not every business needs all of them.

Where we start

  • Monthly rewards that build an app habit
  • Digital benefits that cost little to deliver
  • Tenure rewards that grow over time
  • Partner offers for premium plans

Typical uses

Where programmes tend to land.

  • Mobile operators

    Monthly member rewards.

  • Broadband providers

    Tenure and referral benefits.

  • Subscription services

    Partner perks for paying members.

Working in telecom and subscriptions?

Tell us about your business and the customers you want to keep.